Sensors Data

Sensors Data (神策数据) is a Chinese big-data analytics and marketing-technology company founded in 2015 by Sang Wenfeng and former Baidu colleagues, building from user-behavior analysis into a full-stack digital-marketing suite . It has grown from an 11-person team to roughly 1,200 employees serving over 2,000 clients, including names like Bank of Communications, Huolala, and Pacific Insurance, and claims a near-100% renewal rate . The company's product evolution traces a shift from a single analytics tool to a "digital dual closed-loop" covering full-domain user operations, full-link analysis, and all-scenario marketing, with its SDAF methodology (Sense-Decision-Action-Feedback) as the operating frame . In 2022 it raised a $200 million Series D led by Tiger Global, Carlyle, and Sequoia China—the largest round in its sector that year—at a billion-dollar valuation . Linear Capital, an early backer, has repeatedly cited Sensors Data as a marquee portfolio company in the data-intelligence and MarTech space . More recently the firm has integrated Azure OpenAI and Baidu's Ernie Bot to add conversational analytics and AI-generated marketing content .