Company

Sensors Data

神策数据

Sensors Data (神策数据) is a Chinese big-data and marketing-technology company that started from user-behavior analytics and expanded into a full-stack digital-marketing suite . Its product line centers on "two clouds and one platform" — the Sensors Analytics Cloud, Sensors Marketing Cloud, and a data-foundation platform — built around a data-closed-loop methodology it calls SDAF (Sense → Decision → Action → Feedback) . The company serves over 2,000 enterprise clients across more than 30 verticals and claims a renewal rate approaching 100% with more than 100,000 active users .

In May 2022 Sensors Data closed a $200 million Series D round led by Tiger Global and Carlyle, with follow-on participation from Sequoia China, DCM, 5Y Capital, Linear Capital and others — at the time the largest financing in China's data-analytics SaaS segment . The company was founded and is led by CEO Sang Wenfeng (桑文锋), a Zhejiang University graduate whose graduate research in grid computing laid the technical groundwork for the venture . Linear Capital, an early backer, has repeatedly cited Sensors Data as a representative portfolio company in its data-intelligence thematic bets .

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Sensors DataCompany
神策数据
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