Sensors Data

Sensors Data (神策数据) is a Chinese big-data and marketing-technology company founded by CEO Sang Wenfeng, a Zhejiang University graduate whose early research in distributed computing laid the groundwork for the firm's technical architecture . It began as a user-behavior analytics tool and has since expanded into a full-stack "two clouds, one platform" suite—Sensors Analytics Cloud, Sensors Marketing Cloud, and a data-foundation platform—built around its proprietary SDAF closed-loop methodology (Sense → Decision → Action → Feedback) .

The company positions itself as China's answer to Adobe Experience Cloud , with a product emphasis on cross-domain user identification, full-funnel ROI calculation, and intelligent marketing orchestration . By 2022 it claimed over 2,000 enterprise clients across 30-plus sectors, more than 100,000 active users, and a renewal rate exceeding 100% . That same year it closed a $200 million Series D led by Tiger Global and Carlyle, with follow-on participation from Sequoia China, DCM, 5Y Capital, Linear Capital, and others—then the largest financing in its sector . Linear Capital, an early backer, has repeatedly cited Sensors Data as a marquee portfolio company in its MarTech thesis .