Company

Li Auto

理想汽车

Li Auto is a Chinese electric vehicle company founded by Li Xiang in 2016, originally named Chehejia (车和家) before rebranding . The company has been backed by investors including Ming Shi Capital, Yuanjing Capital, and BlueRun Ventures across multiple rounds .

Li Xiang, an internet-background founder, built the company with a distinctive organizational approach. As Wang Huadong of Huaxing Growth Capital described it, Li Xiang invested heavily in establishing a coherent organizational system where "everyone knows what the company is doing," rather than assembling teams from rival automakers who couldn't communicate with each other . This stood in contrast to more traditionally-staffed competitors like WM Motor, whose fundraising initially outpaced Li Auto's .

The company's early years were financially precarious. Horizon Robotics CEO Yu Kai recalled that in 2019, Li Xiang was under such pressure that "his body had collapsed" — wearing a heavy military coat while struggling to climb a small tea hill during a Lakeside University outing, with only months of cash left and afraid to tell his employees . The turning point came when Li met Wang Xing (王兴) in 2019, after which "his fundraising went on god mode" .

Li Auto became Horizon Robotics' first mass-production customer for its Journey 3 chip in 2020, replacing Mobileye in a high-stakes 8-month project for the Li ONE facelift — a decision Yu Kai credited as requiring "courage, even wisdom" given Horizon's then-unknown status . The partnership continued with Journey 5 powering subsequent hit models including the L7, L8, and L6 . Li Xiang has since evolved his ambitions beyond automaking toward positioning Li Auto as an artificial intelligence enterprise in the mold of Microsoft, Google, or OpenAI .

Li Xiang also played a mentoring role for other founders in the ecosystem. He encouraged Yu Enyuan to go all-in on Neolix (新石器), the autonomous delivery vehicle company, and provided both capital — remaining its second-largest shareholder — and physical assets including the chassis and production line from Li Auto's discontinued low-speed electric SEV project .

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