Company

Apple

苹果

Apple is a technology company founded in 1976 by Steve Jobs and Steve Wozniak in a garage, per a 真格基金 piece tracing programming culture . In 1997 Jobs returned as interim CEO and launched the "Think Different" campaign, as 十字路口Crossing recounted . The company has since become a central player in AI-era platform competition: it briefly lost and then regained the title of world's most valuable company from NVIDIA after its June 2024 WWDC, according to 十字路口Crossing , and has pursued AI partnerships including an observer seat on OpenAI's board and a collaboration with Anthropic on AI-driven coding tools . It also participates in Project Glasswing, a controlled AI deployment initiative alongside AWS, Google, and Microsoft . Apple's App Store model has drawn sustained antitrust pressure, including a long-running dispute with Epic Games that reached the U.S. Supreme Court in 2024 . Related coverage elsewhere has examined its Vision Pro headset as a potential "iPhone moment" for XR .

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AppleCompany
苹果
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