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Xiaohongshu

小红书

Xiaohongshu (RED) is a Chinese social platform — elsewhere's corpus doesn't carry a standalone profile of the company itself, but it appears extensively in coverage of its unexpected role as China's AI-startup launchpad. In 2025, products like Manus, Flowith, StressWatch, and Chen Kaijie's Macaron all did their cold starts there, with Macaron users creating nearly 200,000 mini-apps after launch . By late 2025 the platform hosted over 50,000 developers, tech content had grown over 100% year-on-year, and investors were sourcing founders directly from it . The platform itself has leaned into this, saying it aims to act as a "connector" in the 2026 AI wave — serving developers and users alike through hackathons, indie-dev contests, and mini-program tools to shorten PMF validation . Part of the draw is structural: as founder Chen Kaijie put it, Xiaohongshu may be the only Chinese platform where the comment section — not just the content — is the point, making it a natural venue for Building in Public .

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