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Facebook

Facebook is the social network originally founded in 2004 that became the flagship platform of Meta, the company formerly known as Facebook Inc. The rebrand to Meta reflected a strategic pivot toward the metaverse and, more recently, an all-in push on artificial intelligence.

In the current AI race, Meta has leveraged its massive user base and hardware footprint—most notably through its Ray-Ban Meta smart glasses line —while struggling to match rivals on frontier model capabilities. As described in mid-2025 reporting, Meta's Llama 4 landed with a "mediocre" reception, and DeepSeek's rise added pressure. Zuckerberg's response has been to spend aggressively: a $14.3 billion deal for Scale AI that installed founder Alexandr Wang to lead a new Superintelligence Labs, plus talent acquisitions of teams from Gizmo, Moltbook, and Manus creator Butterfly Effect. The bet is that hardware distribution plus recruited AI talent can close the gap with OpenAI and Google, though Fusion Fund's Lu Zhang noted in August 2025 that internal management friction and integration "growing pains" meant near-term catch-up looked unlikely.

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