Company

Sensors Data

神策

Sensors Data (神策数据) is a Chinese enterprise SaaS company that provides data-driven marketing technology and customer analytics solutions. Founded by CEO Sang Wenfeng, it positions itself as a domestic counterpart to Adobe Experience Cloud , offering what it calls a "two clouds, one platform" product suite: Sensors Analytics Cloud, Sensors Marketing Cloud, and a data infrastructure platform .

The company's core methodology is the SDAF framework—Sense, Decision, Action, Feedback—designed to close the loop between data collection and business execution . Its marketing cloud products, launched commercially in 2021 after several years of co-development with strategic clients, focus on cross-domain user identification, full-funnel ROI calculation, and intelligent campaign orchestration across public and private traffic ecosystems . Sensors Data claims to structure over 250 billion new behavioral data points daily for its clients and cites a near-100% renewal rate .

The company raised a $200 million Series D round in May 2022 led by Tiger Global and Carlyle, with participation from 5Y Capital, DCM, Sequoia China, and Linear Capital among others . Linear Capital, an early backer, has highlighted Sensors Data as one of its marquee portfolio companies in the MarTech sector . The firm shifted to a business-unit organizational model in 2022 to deepen vertical industry focus, including an automotive-specific product line .

AI-generated — may contain errors, please verify.

Sensors DataCompany
神策
渲染中…
Mentioned in 138 articles

Coverage