Company

Sensors Data

神策

Sensors Data (神策数据) is a Chinese big-data analytics and marketing-technology SaaS company that began with user-behavior analysis and expanded into a full digital-marketing suite built around its "two clouds, one platform" architecture—an analytics cloud, a marketing cloud, and a data-foundation platform . The company is known for its SDAF data-loop methodology (Sense, Decision, Action, Feedback), which it uses to help clients close the gap between data collection and marketing execution . In 2022 it raised a $200 million Series D, then the largest funding round in its sector, with investors including Tiger Global, Carlyle, and Sequoia China . Linear Capital, an early backer, profiled the company as having nearly a 100% renewal rate and a billion-dollar valuation as of early 2023 .

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Sensors DataCompany
神策
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