Sensors Data

Sensors Data (神策数据) is a Chinese big-data analytics and marketing-technology company founded by Sang Wenfeng, a Zhejiang University graduate whose early research in distributed computing laid the groundwork for the firm's technical architecture . It started from user-behavior analytics and has since built out a "two clouds, one platform" product matrix: Sensors Analytics Cloud, Sensors Marketing Cloud, and a data-foundation platform, all organized around its SDAF closed-loop methodology—Sense, Decision, Action, Feedback . The company targets large enterprises in financial services, retail, automotive and other sectors, and as of 2022 claimed more than 2,000 clients and a renewal rate approaching 100% .

In May 2022 Sensors Data closed a $200 million Series D round led by Tiger Global and Carlyle, with follow-on participation from Sequoia China, DCM, Linear Capital, 5Y Capital and others; at that point it was described as the largest financing in China's data-analytics sector that year . The proceeds were earmarked for R&D in marketing technology and for building out its large-account sales and service organization . Linear Capital, an early investor, has listed it among portfolio companies whose combined valuations reached roughly $20 billion by late 2024 .